Apes Like Us

Apes Like Us logoApes Like Us is the latest and boldest creative effort to reach kids and, well, frankly everyone we can, about the planet we live on and share.  Apes Like Us, is a video project on YouTube created from initial research and filming for Great Apes 2020.  Apes Like Us is GLOBIO’s first online effort to reach a new broader, web-connected, global audience with wildlife and environmental education content. In just four months we have over 80,000 views, reaching an audience from around the world. Apes are one of the most charismatic creatures on our planet — they are after all US. By focusing on apes as a vehicle for exploring and understanding our world, and what we are doing to it, GLOBIO hopes to take many more people on a unique learning journey — more than might otherwise be engaged.

Apes Like Us is built on the voluminous visual and audio media created over the past five years. GLOBIO chose YouTube as the best media platform because of its broad use — over 35 billion views per day — platform to reach people who already are excited about our planet through apes, but millions that could be engaged.

 

The YouTube platform is also the most globally available to kids, educators, and adults, performing on any device they have. That portability we hope has huge appeal as well as making the content we create extremely viewable and sharable. We invite you to subscribe to the channel and share what we create with kids and everyone you know. The more we know about Apes Like Us the more we love and cherish the magic of this amazing planet!

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